Facebook ads are paid messages and these ads run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites. They come in a variety of formats—single image, video, slideshows, and more—and can be targeted to extremely specific audiences. This gives you the flexibility to write in your own voice.

Type of Facebook Campaigns

• The overall amount
• Your daily budget
• Your cost per result

Customization by demographic feature

One of the most attractive elements of Facebook advertising is its customization potential. Because the platform has so much information about each user, you can target your ads based on almost any demographic feature.

• Gender
• Age
• Marital status
• Career field
• Interests
• Location