Millions of pieces of content are published online every single day. To stand out and make an impact on your customers (and potential customers), your content needs to be of a high quality. That means it’s not only written and designed well, but also that it’s developed with the needs of your audience in mind. Brands use different types of content at each stage of the marketing funnel. At the top of the funnel, search engine optimized (SEO) blogs organically attract new visitors. Mid-funnel landing pages keep readers engaged, and highly detailed content like white papers and eBooks drive conversions.

Goals of Digital Content Creation

• Lead generation
• Increased conversions
• Improved brand reputation
• Increased brand awareness

Types of Digital Content

• Audio: Podcasts, audiobooks
• Video: Animations, webinars, talking heads
• Written content: Blogs, SEO articles, white papers, eBooks, emails, social media posts
• Imagery: Infographics, GIFs