Lead Generation is one of the major objectives of the Marketing activities planned by the Businesses around the world. And Facebook ads play a major role in helping the businesses to achieve the marketing objectives.
Facebook ads are paid messages that Businesses place on Facebook.
They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.
A paid ad lets you target a particular demographic, and you can be as specific or as broad as you’d like.
They come in a variety of formats—single image, video, slideshows, and more—and can be targeted to extremely specific audiences.

Businesses would need to specify how much they want to spend as below :

• Overall Amount
• Daily Budget
• Cost per Result

Below are some of the advantages of using Facebook Ads :

• Promoting local Businesses via Facebook can also help with boosting your website’s SEO, or search engine optimization on traditional search engines.
• To introduce a new business or brand into the market, advertising on Facebook is a good strategy.
• You can target a specific age range, location, gender , Occupation through Facebook Ads campaign and generate the leads.

Below are the steps to be followed in creating a Facebook Ad :

1. Identify the Objective
2. Name the Ad Campaign
3. Set the Budget and the schedule
4. Taget the Audience
5. Choose the Facebook Ad Placement
6. Set Brand Safety and create the Ad